If your business is new or it’s already an established business, you still need to tell people about it. For that purpose, you have to market your business which is called business advertisement. If you think you are not good at marketing and don’t even have a budget to hire a marketing expert. Then you are at the right place. In this article, we are going to give you 5 marketing ideas in Pakistan to grow your new business. You can also read about top marketing agencies in Pakistan.
List of Best Marketing Ideas For New Business
- Social Media Marketing in Pakistan
- Email Marketing in Pakistan
- SMS Marketing in Pakistan
- Google AdWord / PPC Campaigns
- Video Marketing / YouTube Ads
1. Social Media Marketing in Pakistan
Maybe I’m not the first person to talk about social media. Social media is a platform nowadays that has become the most useful platform for business advertisement. It has not just become the platform for marketing, your customers also want to see you online or get to know about your business. In 2021 still, if you are not active on social media (Facebook, Instagram, Twitter, Youtube). Then why are you waiting? Get on social media and engage with customers. The best part of social media marketing in Pakistan is it’s almost free! Yes, you heard me right. You don’t need to spend money to create a profile on social media. You just need to create a business account and you can participate in huge social media sites (Facebook, Twitter, Instagram, Youtube, LinkedIn). This is something you can do whenever you have spare time. It takes just a few minutes. Of course, there is an option for most businesses to ‘Boost’ their posts to get more engagement on social media. But for that, you need to have a bootstrap budget to spend. Social media marketing in Pakistan is also a way to directly dialogue with your customers for business advertisement. SMM is one of the best marketing ideas for small businesses in Pakistan.
2. Email Marketing in Pakistan
Before we start further let us tell you what exactly email marketing is!
What is Email Marketing and why it is Important?
Email marketing in Pakistan is considered to be one of the Best Digital Marketing Strategies for sending emails to customers and prospects. Email Marketing has the power to convert one-time customers to become long-time loyal customers. It is one of the oldest marketing idea for small businesses. Email marketing is also a way to engage your customers and maintain your relationship with old customers as well.
Do you know at least 99% of people read their emails on a daily basis? Email is the priority communication channel for people. Secondly, your social media profile can be deleted at any time without giving any notice. However, you have your email list no one can stop you to get those leads. Email Marketing is one of the best marketing ideas in Pakistan to convert the one-time buyer to a loyal buyer. The products that are bought via email give 100% more profit than those that don’t market via emails. Email Marketing in Pakistan had a great policy of ROI (Return on Investment).
What do you have to do?
- You just need to write creative lines in the subject
- Try to put through the offers that encourage your customer to avail the offer and he takes the next step.
- Run an A/B test to track your performance and to see what offers can resonate with your list.
Email Marketing is one of the best cost-effective marketing ideas in Pakistan to communicate with your customers.
3. SMS Marketing in Pakistan
When it comes to business marketing in Pakistan SMS Marketing is one of the most effective ways of business advertisement.
What is SMS Marketing?
SMS Marketing is a way of sending your business’s promotional and transactional campaign messages for marketing your brand. The purpose of these text messages is to aware people of updates and ongoing offers of your brand or business. SMS Marketing is very common these days. On a daily basis, we receive a lot of brand messages. SMS Marketing is not just a way of business marketing in Pakistan. Also has become a business nowadays. Below I’m going to share a step guide on How to start an SMS marketing business in Pakistan with a small investment.
- SMS Package with API support
- SMS Panel
- Understand what you want to achieve
- Add a call action option in SMS
- Segment your audience
- Track your performance
Business owners can send a large amount of bulk SMS using SMS marketing Web-based Panel. SMS can be delivered to thousands of targeted customers in just one click with company names and details. SMS Marketing is an old but most effective way to promote your small business with a small investment. Read our blog on online business ideas in Pakistan.
4. Google AdWord / PPC Campaigns
Marketing and Advertising are two different terms and a bit confusing. Marketing means identifying the customer’s needs and determining how to meet those needs. Where advertising is a process to promote your product or services via paid channels. Advertising with Google AdWords is one of the most effective advertisement ideas for small businesses to grow and to rank your website on Google
What is Google Adwords? Google Ads is an online business advertisement platform owned by Google. Google Adword is a platform used worldwide, millions of businesses advertised online using Google Adword to get more new customers. Google AdWords is a place where millions of companies pay to get their website top-ranked in google. People search on google by a word that is called a keyword. A keyword is a word that the user typed on the google search bar and then he will see your ad. Google Adword is one of the best business advertisement ideas for growing your business.
5. Video Marketing / YouTube Ads
Video Marketing is one the best strategies of digital marketing to promote your business. Let’s have a quick back throw of video marketing. Video marketing was introduced in 2010 and after 4 years it was still not recognized well in the audience. Later on, it becomes accessible for small budget companies. Now video marketing plays a massive role in business advertisement.
YouTube is the second big search engine in the world after Google. Video marketing helps in your marketing by answering questions easily in a media format. Video is more understandable than writing. Introducing your product or services in the video is a better way to promote your business. Unique content makes your video more viewable to customers and gets more engagement. YouTube is a platform where you can create an account and post videos and get started to market your business. If you had not posted any video yet then what are you waiting for? Create an account on Youtube and publish a video.
These 5 marketing ideas will help you get started marketing your business. These all can be used for already established businesses or for a new business. It doesn’t matter whether you are a musician, YouTuber, streamer, blogger, or running some other business. You just need to pick any of the marketing ideas in Pakistan from above and here you go.
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