Marketing is a tool to create greater awareness for your business. With the rise of digital technologies, marketing has taken on a form never witnessed before. Consumers are tuning in with greater frequency to digital channels, and according to a study by Statista, digital media watch time is going to surpass traditional media in 2023.
The truth is digital media’s rapid progress has paved the way for greater personalization. From shopping to catching up on the latest news, you will find a one-stop-shop for all your engagement with the outside world through your digital presence.
Furthermore, with more than 3.2 billion users under its belt, social media has become an ideal playground for testing and planning one’s marketing endeavors. Whether you are an individual influencer or a large organization, you’ll find social media platforms a perfect hub to know your product/service from the eyes of a customer.
What makes things even more exciting and fun is that you have the option to promote your business idea both organically and inorganically, which means it is not necessary for you to even spend a dime on marketing and still get away with enhancing sales. However, there are some major strategies that apply to your marketing needs whether you choose to pursue them organically or otherwise.
Facebook Marketing in 2023
Facebook, one the most popular and oldest digital media platforms, has become a global marketing hub for businesses across the world. According to Oberlo, a whopping 97.5% of Facebook’s revenue is generated from advertisements. We are all similar with some well-known rules that apply to Facebook marketing. For instance, the 80:20 principle brings to light the fact that only 20 % of our content generates 80 % of sales and actual conversions.
Marketers have put this rule to the test, helping us identify the key trends that ensure most of our content leads toward success. Here are three major marketing strategies for upping your conversion game on Facebook in 2023.
1. Use Infographics
With almost half the world hooked to digital media on their phones, it has become a survival necessity for marketers to use visuals in a meaningful and presentable manner. In the US alone, we saw a decline of book sales from 570 million copies to 542.6 million in a matter of months. Although we still have a large fanbase of book buyers, it just appears to be a lot more gratifying to consume content that is visually appealing. However, at the same time, we do see people searching for facts has grown with concomitant strides in science and tech. Hence, using infographics to promote, engage, and sell your content has proven to be a game-changer. Information that is collated, quantified, and also made sense of with a qualitative analysis helps the algorithm pick up your content instantly.
2. Stay Updated with Recent Trends
Content on Facebook has some unique aspects. In many ways, it is a centralized unit of stories and information. Unlike other platforms such as Instagram or twitter, Facebook maintains a design that encourages a sense of social accountability and awareness. This makes it pivotally important to catch up on latest updates that affect our global community. The recent action-packed football world cup in Qatar was a testament to how world events provide marketers with a subtle transitory segway to capturing the attention of consumers. Moreover, being updated with occasions of global rejoice also helps one plan and create creative marketing campaigns.
3. Design Facebook Reels
A brief glance at the evolution of digital media makes it clear that reels are here to stay for a while. The truth is TikTok surprised everyone and caught digital giants sleeping at the wheel. All of TikTok’s glamor and glory came from believing, and also somewhat reinventing, the original content format vine offered. However, what makes reels unique is that along with short, humorous memes, it also allows users to put out snippets of their long form content. From posting how-to videos to motivational ones, reels have to form a crucial part of your marketing strategy in 2023. Reels are also a great way to test what content your audience could potentially find engaging since they aren’t featured directly on your Facebook page. Finally, reels are a great way to monetize your content.
In summary, using infographics, staying updated with recent trends, and designing captivating reels are top three marketing strategies to build your digital brand on Facebook in 2023. With the rise of visually stunning motion graphics, contextual content creation, and short-form videos, these three tips can help you not only meet your KPIs but also exceed them.