Instagram is one of the most popular social media platforms. It has the third largest rate of monthly active users. Notably, Instagram’s popularity has led to become the ideal choice for a younger demographic. Moreover, celebrities across all generations stream to Instagram and so should businesses make it a top priority in 2023. Its affiliation with Facebook, the most used social media platform to date, makes it even more easier to use.
Meta, previously known as Facebook, has revamped its digital marketing toolkit upon its acquisition of Instagram and plans to become an authority in both web 2.0 and web 3.0. Specifically, Instagram will become a key passage of discovering growth through web 3.0. Hence, there are some basic strategies each business should follow.
The key to maximize growth digitally is through a balance between technical and experiential strategies. This means following the set requirements of the algorithm is super fruitful through a well planned content strategy. Here are some key tips to help your business grow on Instagram in 2023.
1. Posting Regular Content
There are many benefits to posting regularly. One of them is that it helps you grow organically. Achieving organic growth is only difficult if you feel discouraged by low numbers. Early on, people will have a hard time finding your product/service.
However, it is crucial to exhaust growth organically before moving on to paid advertisements. Sponsored content is advised at a stage where your organic growth hits a plateau. This is often a stage where you’ve recognized the kind of content your audience enjoys and now you want to move on to expanding your customer base.
2. Pick a Topic Cluster
The best way to sell your product and stand out of the competition is by focusing on the unique selling point. Your unique selling point should become the focus of your content goals. You will be able to do this perfectly through picking a topic cluster. It will help the Instagram’s algorithm to pick up your content and show it to the people who are best suited to it. For example, if you are in the fitness industry, you may pick out a training methodology specific to your business USP, such as preventing injuries or mobility exercises. Most people aren’t willing to buy your product unless it really matches their personal goals.
3. Personalize Your Business
One way to do this is by showing the work that goes into building your product. You could also focus on what unique challenges did you foresee before launching your product/services. All social media platforms are special in the sense that they allow you to focus more deeply on the person behind the brand. Instagram strives to encourage creators to do this through constant reinvention of their style.
4. Become More Interested in Instagram Analytics
Analytics helps you know exactly who engages on your page. These are crucial insights into creating content that sells. For example, it may be the case that more people from a particular region or particular identity may have a certain affinity for your content. Understanding their needs better can help you upgrade your performance accordingly, and even create specialized content for people who take a distinct pleasure in the kind of digital presence you have.
Growing digitally is a great way to establish an identity for your business. And Instagram’s unique user base makes it a promising platform. In 2023, things are going to get better for Instagram. According to Instagram’s official data, their user base has been expanding at a massive rate of 100 million users over a period of 4 to 9 months. This is likely to grow, making Instagram a great way to target consumers who want to stay relevant and help you make the most of your investment strategy online.