Remember Google, the ultimate king of internet searches? Move over because a new rival is contending for the search engine throne —and it’s not who you might expect. Well, it is TikTok. The short-form video platform, which is well-known for viral trends and challenges, is evolving into a search engine, particularly among younger generations. Many digital marketers and companies are switching to TikTok because of its sophisticated features.
But why is TikTok becoming a search engine? Let’s explore in this blogpost.
TikTok as Search Engine Global Stats
Based on recent studies, TikTok is becoming increasingly popular as a search engine. Forty percent of users use it to find the information they want or need. This trend is apparent among the younger generations. TikTok is used by 49% of millennials and 64% of Gen Z users to find the information they need.
People search for information on various subjects, such as DIY projects, music, fashion, and lifestyle recipes. Research indicates that Gen Z searches 29% more frequently than millennials. About 10% of Gen Z consumers prefer TikTok over other search engines like Google.
Why is TikTok Becoming a Search Engine?
TikTok is gaining popularity as a search engine, and here’s why:
Keyword and Hashtag search
TikTok’s search algorithm uses video captions and user profiles to provide relevant search results. The most popular keywords 2023 were “how to” and “what is”. Moreover, you can search through hashtags.
Vast sound library
TikTok has a vast library of audio clips that users can search using specific sounds or music tracks. Users can find content based on their favorite songs or sound effects by exploring the platform’s ‘Sounds’ library.
User search
On TikTok, users can search for accounts or content creators to find and explore content from their favorite TikTokers or discover new accounts based on their interests.
Trending searches
TikTok displays popular hashtags, sounds, and challenges in search results, enabling users to discover and participate in viral trends.
In-app search bar
The TikTok app features a search bar at the top of its interface, which allows users to quickly search for any trend, topic, or content from any screen.
Advanced filters
With TikTok’s advanced search filters, you can easily refine your search results by video type, duration, sound, and upload date. These powerful filters make it easy to find your topic of interest on TikTok.
What Does This Mean for Digital Marketers?
The rise of TikTok as a search engine presents a golden opportunity for brands to connect with their target audience in a whole new way—all you need to know how to use short-form video for digital marketing.
Here’s how you can leverage this trend:
Advertising on TikTok: The days of depending only on conventional search engine advertising are long gone. Think about adding appealing TikTok advertisements to your marketing strategy. It is impossible to deny the importance of TikTok advertising. These advertisements can effectively present your company, goods, or services to a highly interested and responsive audience.
TikTok Marketing: Establishing genuine relationships with your audience should take precedence over brand promotion. With TikTok marketing, you may produce visually appealing, educational, and amusing content that appeals to your target audience. Consider creating product demos, cooking guides, or behind-the-scenes looks at your business culture.
TikTok Optimization: Similar to Google, it is essential to comprehend TikTok SEO or search engine optimization. You ought to become familiar with SEO. One of the key digital talents that might raise your pay is SEO. Optimize your profile bio and video content with appropriate keywords and popular hashtags to ensure they are noticed by the target audience.
Use Influencer Marketing: Collaborate with relevant TikTok influencers to reach a larger audience and take advantage of the trust that they have built with their following. Produce original content that appeals to their audience and fits your brand.
Let’s conclude
TikTok’s ascent as a search engine is evident, even though Google may not be overthrown overnight. Marketers must keep ahead of the curve. You may leverage this new search engine to your brand’s advantage and establish fresh, engaging connections with your intended demographic by adopting the potential of TikTok advertising, prioritizing user engagement, and optimizing your content. Okay, how are you? So, are you ready to join the TikTok search revolution?
