For any marketing specialist, it is important to develop a buyer persona in your marketing strategy. No marketing strategy can be effective if you don’t have a buyer persona about your potential customers. Buyer personas are the key to boosting sales and it increases the customer retention rate, making it the most important tool in any marketing plan or strategy. It is the only way when you can directly address your customer’s needs and streamline all your processes.
In this blog, we will discuss what is buyer persona, its importance of it and how can you create one for your business.
What Is Buyer Persona
Buyer personas are known as characters that are depicted just as your ideal customers. It is made after some research processes where the data is collected to develop such personas. In order words, it is the optimal representation of your target audience. It’s a fictional picture of your actual customers truly based on the research and data.
The buyer personas is where you collect and organize all the information and then turn it into a context with a background. If you want to market something to somebody, you need to know about them so you actually gain some potential customers. Buyer persons remind you what your customer want and needs are so you directly sell them just like how they want it to be. Make sure you have a buyer persona that lets you keep the voice and direction of your brand consistent.
Importance of Buyer Persona
If you target a person who is interested in watches but you show them your ad for shoes, then what would be the result? The cost you have added to those ads will be wasted, along with the other efforts done in editing and posting. Here comes the importance of buyer persona where you keep your focus solely on presenting your brand to your targeted audience only. With a buyer persona, you can even make organic posts that include all the content that directly hits your targeted audience. Now a days, with effective tools in social media, you can add details about the audience, and it will directly reach your target audience.
Benefits of Buyer Persona
Here are some benefits of the buyer persona, that will let you know why you should make a buyer persona for your business.
-You will know better about your customer & understand their wants and needs.
-It will only attract accurate customers for your business.
-You will truly focus on the user’s needs.
-It will increase the efficiency of your business.
How to Create Your Own Buyer Persona
Generating your own buyer person might seem hard but it is not impossible. Once you are done with it, it will help you in the best ways possible and for a longer time. These are created through collecting data by researching, doing surveys, and interviews.
We are bringing you a step-by-step guide that will help you in establishing a buyer persona for your brand.
Research About Your Audience
The first and foremost thing you need to do is, do some research. Even if you know everything about your customers, you need to dig more and find everything about them. Compile the data from social media analytics so you get information immediately about your customer database. Some things you should know about your customers are their age, their location, language, interests, goals, buying patterns, challenges, and stages of life. There are plenty of different tools that help you in finding accurate information. Make sure you also understand which social channels are used by your audience to get to know them better.
Interview Your Sales Team
Another way to create your buyer persona is through the sales team. Your sales team is the one who is constantly in touch with your customers, so they also know the audience better. So start by asking them questions to dig out some essential information from them. Here are some questions you can ask them:
What kinds of customers do they meet?
What are the reasons they are making the purchase?
Why are they selecting your business and not your competitors?
What problems are they facing?
What is their most preferred buying method?
You can ask your sales team to ask more questions like these to the audience.
Interview Your Current Customers
The best way to know about your potential customers is through your current customers. Start an interview with those people who have already made a purchase of your products or services. They will be the best representatives of your target personas. Provide open-ended questions too so you get an honest answer from them.
Organize Your Data
Now that you have collected the relevant data from your research you are almost done. Now you need to organize your information and start looking for the similarities. Check the data and segment it according to goals, likes, dislikes, and later on, it will help you group all your potential clients. You can segment them according to their job industry, job titles, etc.
In conclusion, it is important to collect as much as possible information you can through interviews and analytics tools to let yourself know about your own audience.
