How to Run Facebook Ads in 2024

How to Run Facebook Ads

Are you thinking of running Facebook ads? After all, a Facebook advertisement for newbies or even experienced marketers is perhaps the most compelling way to broadcast your products, services or projects to more than 2.6 billion people globally. You’ll be capable of targeting precise audiences in any niche with Facebook ads manager, so you’ll earn essential details from this Facebook advertising guide.

One might also consider, marketing your real estate ads on Facebook to enhance brand visibility, drive lead generation, and secure client loyalty. This approach is profitable for both advertisers and clients, with potential earnings ranging from $1,000 to $3,000 for managing these ads. Businesses can expect returns up to 1350% ROI or higher.

It may seem tricky if you’re just a beginner wondering “how to run Facebook ads” for client. But don’t worry. In this Facebook advertising guide, you’ll learn everything from pixels and transformation tracking to multiple campaign goals and the perplexing Power Editor tool.

Things to Consider Before Publishing Facebook Ads

While publishing paid Facebook ads, you must review multiple blank boxes. It is vital to understand whether you are targeting the correct people. Are your picture measurements to climb? Are you driving the correct kind of ad? It can be a little confusing because it takes time to understand how to run ads on Facebook.

To help our readers, we’ve gathered a Facebook paid ads checklist to assist you in keeping all of your campaign components directly. It will help you to boost the significance of your ads and budget. These will ensure that you’re tapping into the correct audience with the correct ad at the correct time.

Facebook presents a combination of paid ad possibilities and posts but can break down all ads into three elements:

Facebook Paid Ads Checklist


The campaign houses all of your assets.

Ad sets

You’ll need a personal ad set for individually if you’re targeting particular audiences with various aspects.


Your authentic ads live within your ad sets. Each ad pack can carry a sort of ad that changes in colour, copy, images, etc.

Let’s get started on creating an ad.

How Do You Run an Ad on Facebook in 2024?

  1. Make an account with Facebook Ads Manager
  2. Begin forming an ad via Facebook’s Ads Manager
  3. Pick an objective
  4. Select your audience
  5. Set up your budget
  6. Create your ad
  7. Write your copy
  8. Verify your tracking
  9. Publish

Make an Account With Facebook Ads Manager

We all know that Facebook’s Ad Manager is an advanced dashboard that gives users an outline of all their campaigns. Upfront, the dashboard evaluates how much you’re paying every day. It is managed by columns, which makes it uncomplicated to sift via your ads so you can make a business view of your outcomes. Key digits like reach, frequency, and price are readily obtainable, making reporting on implementation a no-brainer.

First, visit the “Ads Manager – Creation” page or “Create Ad” on your Facebook Ads Manager’s primary page. You will notice a list of the main campaign objectives you can select.

Or follow the below steps:

  1. Visit Facebook Ads Manager
  2. Click the button that displays “Go to Ads Manager.”
  3. Verify your details on the ad account setup page.
  4. Set up your payment plan.
  5. Click on Save modifications.

Once the ad is set up, the Ads Manager evolves the command centre for your Facebook advertising strategy.

Begin Forming an Ad Via Facebook’s Ads Manager

After logging into the Ads Manager, you’ll notice an analytics dashboard listing your campaigns, ad sets, and ads containing the outcomes they’ve pushed for your Facebook page. This dashboard will be blank unless you’ve already formed an ad for your Facebook page.

To initiate a campaign, ad set, or ad via the Facebook Ad Manager, click on the type of ad you need to make and click the green “Create” option.

Pick an Objective

There are 11 different objectives from which to choose. The list includes everything from raising general brand awareness to increasing app installs and traffic to your online store.

By selecting any of these objectives, you are giving Facebook a decent idea of what you want to do so that they can present you with the most relevant ad options. Facebook’s ad options include:

  • Brand awareness
  • Reach
  • Website Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Messages
  • Conversions
  • Catalogue sales
  • Store traffic

Select Your Audience

The next phase is to specify your target audience; you can do this for each ad set in the same campaign. If you just begin with paid advertising on Facebook, you’ll probably have to try out a few different targeting options until you find an audience that fits perfectly.

Facebook’s built-in targeting is extensive, including choices such as:

  • Location
  • Age
  • Gender
  • Languages
  • Relationship
  • Education
  • Work
  • Financial
  • Home
  • Ethnic Affinity
  • Generation
  • Parents
  • Life Events
  • Interests
  • Connections

Set Up Your Budget

One of the most important is this section, where you specify your budget for your digital marketing via Facebook ads. The best this is Facebook also permits you to set either a day-to-day budget or a lifetime budget. To define your budget, head to the advanced options, which will allow you to decide a few things: Schedule, Optimization & Pricing, and Delivery.

Now the fun part – making your ad! The prospects here are limitless. Just remember to make it creative. The creative refers to the graphic perspective of your ad, which should be the primary priority of the ad. Facebook offers three ad formats: single image and video ads, carousel ads, and collection ads, and you can start creating them using an existing post, a Creative hub mockup, or your design.

Write Your Copy

It’s time for your ad captions or copy, which should consist of:

  • Primary Text: Above the ad, exclusively the first 125 characters display.
  • Headline: Right below the ad, 40 characters or shorter.
  • Description: Just below the headline, 30 characters or shorter.

Verify Your Tracking

Lastly, ensure your website event tracking is up-to-date. You’ll have the choice to set up the app and offline circumstances if appropriate and set a unique URL parameter so you can recognize visitors to your website from this ad.


Simply click on the publish button, and here you go. Your ad is live!


1. How to run video ads on Facebook?

  1. Navigate to the top of your page and choose “Create Ads.”
  2. Pick the campaign objective, for example, “Get video views.”
  3. Describe your audience (or choose a predefined audience), budget, and ad schedule.
  4. Create your ad.
  5. Lastly, customize the caption/copy above your video, preview it, and watch your video views skyrocket.

2. Can You Run FB Ads for Free?

No, you cannot run free ads on Facebook. Utilizing the sponsored ads feature on Facebook, you must spend and bid for the targeted keywords and visuals.

3. How To Run Retargeting Ads On Facebook?

Go to Meta Ads Manager and build your Advantage+ catalogue ad or extend an existing one. In your Ad, see the Audience section and decide to Retarget ads to individuals who interacted with your products on Facebook. Select a retargeting option, edit the corresponding number of days and pick the products to contain.


Facebook advertising is designed to be manageable for those with little to no experience with digital marketing services, making it even more appealing to bootstrapped entrepreneurs who don’t want to spend money on an agency to run their ads. Above, we have pinned the step-wise guide of the Facebook ads manager to run paid ads on Facebook. Also, read our blog on Digital Marketing Vs Social Media Marketing.

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