Gaming Marketing: Intrinsic Ads vs Immersive Experiences
As companies progressively seek to target gamers in their natural environment, individuals in the gaming advertising world are splitting into two camps: those incorporating brands into higher-fidelity gaming experiences as well as those converting automated adtech into games via inbuilt in-game ads. In this blog we will observe both of these sides battle for marketers’ […]
Examples Of Failures Of The Gaming & Marketing Mesh
We have discussed the advantages of the marketing and gaming mesh as long as bringing in good examples of how it is implemented. In this final installment, it seems only fair to discuss and give examples of how this mix has also failed. With a sizable variety of video games and consoles launched each year, […]
Successful Examples Of The Intertwining Mesh Of Marketing & Gaming
We’ve talked about how marketers use video games to market their products. In today’s blog, however, we will discuss how video games utilize marketing to birth successful campaigns as a result. According to PR Newswrite, the video gaming industry is expected to be worth more than $250 billion by 2025. Without a question, the global […]
A Guide To Marketing In Video Games
Video Games have been an essential pass-time and hobby for many people all over the world. It started as a small industry full of passionate creators to eventually becoming a billion dollar industry. According to Statista.com, game revenues are projected to reach $285 billion by 2027, this presents a massive opportunity for marketing companies. In […]