The Moral Dilemma Of AI Drafting And The Importance Of A ‘Human Within The Loop’
We are currently witnessing the dawn of a new era in which AI-powered creativity is taking center stage. Previously, tasks that were considered exclusive to human creativity are now being accomplished by AI tools like GPT-3, a language generation AI trained on a vast amount of data to produce text that sounds remarkably natural, and […]
Content Creation & Psychology: An Inevitable Mix
In today’s world, content creation has become an essential part of marketing and advertising. With the rise of social media, blogs, and other online platforms, it has become more important than ever to create content that stands out and captures the attention of the audience. However, what many people fail to realize is that content […]
How Brand Storytelling Increases Client Lifetime Value
The world’s best brands tell rich story lines which communicate the basic human urge to feel connected. By perfecting the craft of storytelling, brands such as Nike and McDonald’s have transformed ordinary clients into brand leaders. They are readily identifiable and have become deeply ingrained in our ordinary routine. Many of these leading brands convey […]
Examples Of Failures Of The Gaming & Marketing Mesh
We have discussed the advantages of the marketing and gaming mesh as long as bringing in good examples of how it is implemented. In this final installment, it seems only fair to discuss and give examples of how this mix has also failed. With a sizable variety of video games and consoles launched each year, […]