The Power of Influencer Marketing: Boosting Brands in the Digital Age
In today’s digital age, traditional marketing strategies are no longer as effective as they once were. Consumers have become savvy and adept at filtering out advertisements. To reach and engage with their target audience, businesses need to adapt and embrace new marketing methods. One such strategy that has gained immense popularity is influencer marketing. In […]
Gaming Marketing: Intrinsic Ads vs Immersive Experiences
As companies progressively seek to target gamers in their natural environment, individuals in the gaming advertising world are splitting into two camps: those incorporating brands into higher-fidelity gaming experiences as well as those converting automated adtech into games via inbuilt in-game ads. In this blog we will observe both of these sides battle for marketers’ […]
How Brand Storytelling Increases Client Lifetime Value
The world’s best brands tell rich story lines which communicate the basic human urge to feel connected. By perfecting the craft of storytelling, brands such as Nike and McDonald’s have transformed ordinary clients into brand leaders. They are readily identifiable and have become deeply ingrained in our ordinary routine. Many of these leading brands convey […]