Does your business has a presence on LinkedIn & are you using its full potential to gain the best results? LinkedIn has over 774 million active users in over 200 countries, available in more than 20 languages which makes it the most in-demand application for business professionals. LinkedIn is a professional social network, focused on career development. It is not just creating more career opportunities but it is also enhancing ways of communication for businesses to generate more leads. LinkedIn is one of the platforms that is still underestimated and underutilized for many marketers. It can be an effective tool for your social media marketing strategy.
In this blog, we will discuss the importance of LinkedIn & how you can increase awareness of your brand by engaging your audiences and generating more leads with some simple hacks. This blog is for those businesses who want to boost marketing results & build connections with their consumers through LinkedIn.
What is LinkedIn Marketing?
LinkedIn is a platform where you come across many different people from different industries with different wants and needs. LinkedIn Marketing is when you connect with those different people, showcase the best services of your brand and then look out for leads that can be your potential customers. It may be more for those looking to create professional connections but you can also find potential customers, employees, or partners on LinkedIn. You also improve the awareness of your company and drive more traffic to your website by sharing more content and promoting business relationships and partnerships. LinkedIn marketing helps you in marketing your business to the right audience, you also play with some useful tools such as LinkedIn Boosting, LinkedIn ads, and Showcase Pages that help you with analytics and in building connections.
Benefits of LinkedIn Marketing
LinkedIn is known to be the world’s largest professional network with over 1.2 billion users, so if you miss out on doing marketing here, then you are doing a disservice to your business. It’s great if you are using other platforms such as Twitter, Instagram, and Facebook but you also shouldn’t be missing out on LinkedIn. According to a study, LinkedIn generates more than 220% of more effective leads than Facebook and Linkedin which makes it worth paying attention to the platform. We are going to present some benefits which provide a plethora of growth opportunities to the business professionals to grow their profiles.
Brings You Closer To The Right Target Audience
LinkedIn is known as the best platform for B2B but it can also be great for B2C. If you are marketing yourself here then it will for sure bring you closer to your audience. All you need to do is connect with a relevant audience and use accurate hashtags, which will lead you to connect with potential leads automatically. Join groups that will connect you to professionals that have the same interest and goals as you.
Creates Brand Awareness
LinkedIn lets you stand out from the crowd as we all know how the competition is in the field. You need to give out information about your brand to your audience, such as what are your mission statements, what are the core values of your organization, and what are your business goals for the coming years. When you keep on showing these aspects of your brand, it increases the brand awareness, and LinkedIn benefits you with such tools which help you in this. Through LinkedIn ads, you can showcase uniquely how well your company is doing. Generate content about your core values and then run an ad, which will highlight these points.
Lets You Target Through Industry-Specific Variables
The best benefits LinkedIn can provide you to reach your desired audience by selecting specific keywords and variables. On LinkedIn, you can target your ads based on variables such as Job Titles, Job Functions, Hierarchy, Company name and size, skills, and industries too. It is the most effective as it lets you target these customers because now you can narrow down your target through these features.
Tips For A Successful LinkedIn Marketing
What’s the point of setting up your LinkedIn business profile when you don’t hustle hard to make it work? Here are some useful tips to keep in mind while you make a successful LinkedIn marketing strategy.
Make sure you generate a separate content calendar for your LinkedIn, where you post daily. Consistency is the key, to posting content daily such as polls, videos, and posts. This can help you in upscaling your image as a leader on this platform, generating engagement daily. It’s important to note down important days of the month & keep the trendy topic in your calendar which relates to your brand so you easily gain traction.
Keep On Updating Your LinkedIn Profile
You should optimize your profile as soon as there is a new update about your brand. Fill out all the necessary information, and provide top-notch details about all the fields so if there is any query about your business from any user, it is attained easily. Another reason why you should update it regularly, as it will ensure the users if they are interested in your service or not. It also increases the probability of attaining higher conversions from these as sometimes the user usually makes a purchase as soon as he/she is exposed to the service.
This is a great way to reach a wider audience. If some content needs more engagement on LinkedIn then you can amplify the reach by boosting it. You can use a boost to highlight the achievement of your employee, reveal the new product, customer reviews, or any other revolutionary launch.
Use Who Viewed Your Profile Feature
LinkedIn lets you know who viewed your profile, it’s a great feature that directly provides insight into your audience. You can use this tool to get to know who is interested in your business.
In conclusion, if you can leverage LinkedIn to change the ways you market your product on LinkedIn, then you can enhance your business’s brands and networking.