A brand is just a perception, and perception will match reality over time. ~ Elon Musk
Brand identity is a bunch of visible elements describing a company’s theories and letting clients recognize and differentiate a brand from others. It assists in building customers’ perceptions regarding a company, edifice loyalty, and belief, and building a brand.
Companies can set themselves and gain credit when successfully making their brand individual. A reliable brand identity can attract customers’ attention, confidence, and dedication. Our purpose here is to discover what brands should do to make and maintain their corporate brand identity.
So, let’s begin with the 6 most essential Elements of Brand Identity.
Brand components are necessary because they enable you to create a brand identity. Your brand individuality dictates your company’s cohesive glance, from how you communicate with clients to the editing technique for your social media posts and the font you utilize in your YouTube video’s end screens. In short, each detail of your post, video, blog, or article.
Corporate brand identity is much more than only holding a logo/symbol. Let’s go through the elements of what else is implicated in it.
As they’re essential to company success, it’s crucial to have trademark features for your corporation, and we’ll discuss them individually.
Kinds of Brand Identity Elements
- Your Brand Name
- Logo or wordmark
- Graphics and Images or Imagery
- Color Scheme or Color palette
- Typography or Font
- Voice or Tone of your Brand
- Slogan or Tagline
- UX/UI Designs
1. Your Brand Name
A brand name will be called/pronouns to remember your company/business. But it should be related to your company niche. For example, if you had a real estate company named a fashion hub, it would be irrelevant and will not define your brand services or products. Coming up with a brand title may look effortless, but it can have massive definitions.
For example, if you wish to invest in the real estate business, you may say, “I need a realtor.” The word realtor is the name of a brand, while the genuine product is investment options. Yet, the general public usually says real estate using the name as a suitable noun.
2. Logo or Wordmark
Every brand needs a visual to represent its logo or wordmark.’ In fact, it will be hard to discover a brand that doesn’t have a logo, which arguably causes it to be a crucial component of branding.
The logo directs to a visual symbol, and the wordmark is merely the company’s name that uses a different text-only typographic method.
3. Graphics and Images or Imagery
Graphics and images or imagery contain all your ideas in your ad, branding, marketing, and promotion. Please don’t take it wrong; it isn’t your logo/wordmark or the precise details of the content you post. It’s the pick of pictures and stock images you utilize, the type of illustrations on your website and other brand assets, and your across-the-board trademark aesthetic.
4. Color Scheme or Color Palette
The color scheme is an essential element of brand identity. It allows you to define brand colors. Designers will use these brand colors in logo creation, images, videos, and more. Graphics and image aspects for your brand are challenging to specify, as they contain all other brand features that make your company distinctive.
Colors are another essential element in any brand’s individuality. Color is so crucial to branding that some businesses have moved so distantly to trademark their brand colors. A few instances of trademarked colors include UPS brown, Tiffany blue, McDonald yellow and red, and Fiskars orange.
5. Typography or Font
The fonts a brand utilizes are another essential component of branding. Wherever a brand uses a text, such as in their logo, website, and as a component of an email template, the font utilized for that text should not be random, it should be in a branded font. It’s always chosen to convey the brand’s qualities and significance.
Typography refers to the fonts you utilize in all company materials you build (images, videos, logos, banners, emails). You have to stay constant so the branding is cohesive and that if people notice fonts associated with your brand or company, they can identify that it’s from your organization. Having a group font for your company also makes creating business content easier with a cohesive glance.
6. Voice or Tone of your Brand
A Voice or tone is even essential in our daily life routine. Tone and voice don’t necessarily represent what your company sounds like in audio, but it shows how your company comes through when you express yourself with clients in dealing materials. For example, are you comical and funny? Or are you more intellectual and proficient? Your tone and voice are a powerful brand element, enabling you to convey a brand personality.
A precise language is characteristic of a brand’s tone of voice. A brand’s tone is the voice you read in all the documents made by the brand, like the emails, the content on their website, and the wording they utilize on social media.
7. Slogan or Tagline
Taglines or slogans assist in quickly recognizing the brand. If the tagline becomes across-the-board, it grows into the role of brand identity, and individuals supervise to memorize them for a long time.
Rare suitable examples of catchy taglines include Ufone “Tum hi Tou Ho, Dalda ‘Jahan dalda wahan mamta’.
A tagline allows people to recognize and associate it with your brand efficiently. It will be challenging every time they remember your brand or talk about it if it is catchy.
8. UX/UI Designs
User experience (UX) and user interface (UI) layout are two other elements that can work into a brand identity. UX is the user’s experience with an app or different kind of product, and UI is the interface via which they have that knowledge.
With UX and UI design, a direct, spontaneous adventure for the user is permanently your primary goal. Making this kind of seamless experience reflects your brand.
So, these are the vital Brand Identity Elements that are crucial to implement and execute to make your brand reputable and successful.