With advancing technology and algorithms changing every day, it is important to use every social media platform for your marketing. Nowadays TikTok is trendy and it cannot be underestimated for the power it holds. According to many studies, TikTok has been an app that is transforming the ways of marketing for every business. Many organizations are now turning towards TikTok to advertise their services on Tiktok. In the first half of 2018, TikTok was the most downloaded app and it even topped Google Play in October 2018. In March 2019, the app had 1.1 billion downloads.
In 2022, almost 24% of the marketers from different industries considered TikTok to be the most effective channel that helped them in reaching their goals as compared to just 3% in the previous year. In this blog, we will be discussing what is TikTok and how you can benefit your business by marketing your brand on TikTok.
What Is TikTok?
TikTok lets users upload their videos. Mostly, it started with users lip-synching to the music and acting toward different music and dialogues. TikTok has a diverse audience with many talented, technically advanced members who upload legit content that is unique and engaging. Most of the videos on TikTok are up to almost 15 seconds but now you can also share up to 60 seconds of stories-type videos.
What Is TikTok Marketing
TikTok marketing refers to using the app to promote your services by using a plethora of tactics. Many types of TikTok marketing help the brands in making the content viral. Unlike other social media platforms, the algorithm with this app lets everyone an equal chance to go viral, regardless of the background of the content creator or how the popular creator is already. This allows different businesses to go viral by gaining rapid social media engagement, fast growth, and unparalleled marketing exposure.
Why Should You Use TikTok
One of the best reasons to market your business on TikTok is as it increases your brand awareness. A lot of different diverse users are using the app, and you may never know you may reach your targetted audience on the app. Almost 167 million TikTok videos are watched in an internet minute which makes the probability of your business getting more awareness highly. Another reason why you should be using TikTok is as it builds engaged communities. Moreover, you can sell products with a much higher rate of customer retention. According to a study, almost 73% of the users like to connect with the brands as they interact with them on the platform.
Types of TikTok Ads
In-Feed Ads
This drive more conversions by adding a lot of call to action to your videos. These ads appear on a user’s For You page, so when the users scroll through their feed, they come across the ads. It can further be categorized into image ads or video ads or spark ads. 67% of users say TikTok inspires them to do shopping which can be very lucrative for your business.
Top View Ads
These ads are the prime product offering for TikTok for different businesses where the ads only appear once per day whenever a user launches the app. They are guaranteed to be the first in-feed ad. It is the best way to grab the attention of your user by previewing it for 3 seconds and then the full video.
Hashtag Challenge
This is one of the best and most effective ways where businesses use their hashtag and encourage everyone to do a particular challenge with their branded hashtag. These challenges tend to attract many people and it runs for 6 days which is unlike any other social media network. In 2022, according to TikTok, over 50% of the creators have actively participated in at least one hashtag challenge. 35% of the users are participating in a hashtag regularly.
Branded Effect Ads
These are technologically advanced marketing ways where the brand uses augmented reality to add images, stickers, and lenses of their products into effects. These branded effects have been very beneficial in increasing the engagement of every business.
In conclusion, TikTok is a wide platform with many tricks that helps different brands for different purposes. There are plenty of great opportunities for your business where you can change the game if you do the marketing the right way!
