Many of us think that Facebook is just a social media platform where you connect with your friends and family while it is much more than just a social networking site. Facebook users are very high that every day more than one billion people connect from around the world where they gratify their needs. Facebook has become one of the best platforms where you can implement marketing and sales strategies that boost your business. Facebook is the key to getting your products in front of the right audience by making steps that drive your audience to your website. In this blog, we will provide you with some tips that can boost your sales through Facebook.
Make Carousel Posts:
Simple static posts may bore out your audience for which we recommend you to make a carousel post and showcase your multi-products. This type of post creates curiosity among your audience where they would want to scroll through all your products. As per studies, it is said that it’s a human intrigue that leads us to click and play with it. This type of approach eventually draws more people towards your product. This approach is also useful because you can showcase a group of your products all together so if someone doesn’t want to buy a single thing but they might be interested in another of your product or service.
According to the studies, viewers are more likely to watch and engage with a video than with a post. Videos get 59% of more engagement from the user than static posts. The Facebook algorithm also prioritizes video content and it will make its way onto your targetted audience’s feed. Every other user of Facebook watches videos every day so it’s very important for you to make video content as it is highly guaranteed that it will boost your sales.
Make sure you are properly taking the advantage of Facebook Stories as it said that more than half a billion people view Facebook Stories every day. If there is an ongoing sale or exclusive offer then use these stories that will boost your sale.
A lot of users go through the fear of missing out on good offers which can eventually lead you to increase your sale. It is said that 56% of social media users are afraid of missing out on something important so now you know how to create an urgency for your audience so they immediately make a purchase. Using the psychological factors of the users can boost your sales. It’s an effective way to make time-sensitive or limited quantity offers that will lead people to make a purchase decision right when you would want them to. You can also emphasize the time and provide a powerful call to action which also provide them a list of benefits if they instantly order.
Using Facebook Bots:
Messenger bots are very effective and it creates constant communication with your audience. It is said that 50% of the people prefer to communicate with a business via a messaging application. Facebook bots can talk with your user just like a human being. These chatbots allow you to achieve a good relationship with your customers and you can program your bot with frequently asked questions and answers.
Facebook Live Videos:
A lot of users would want to watch a live video where you tell your audience about your products or services. To start a conversation, a live video is the best option you can go for to increase your sales. According to the marketers, 83% stated that they would like to produce more video than any other type of content. You can make live videos to host webinars, answers weekly questions from the audience, host some interviews or arrange workshops.
In conclusion, using Facebook effectively and with a good approach can change the sales game for you.