We all are social media users. Daily, we use social media to communicate with each other, promote our business, and share our thoughts on different topics. Since the launch of 3G and 4G networks, the use of the internet is increasing day by day.
According to research, there are 4.66 billion active users in 2024 worldwide that are using different social media channels. This figure is about 59.5% of the global community and it is this increasing percentage of internet usage that social media networks are becoming the most prominent part of everyone’s life.
A lot of businesses like real estate, clothing brands, and salons are promoting their business in Pakistan via these online social networks. Some of these social media networks can also be used for online earning like YouTube. In this article, let’s look at the top 12 social media platforms in Pakistan. So before any further delay…
Here we go!
List of Top 12 Trending Social Media Marketing Platforms:
| Social Media | Monthly Active Users | Founders |
|---|---|---|
| 1. Facebook | 2.80 billion | Mark Zuckerberg |
| 2. WhatsApp | 2 billion | Brian Acton and Jan Koum |
| 3. Twitter | 353 million | Jack Dorsey, Biz Stone, Noah Glass, and Evan Williams |
| 4. Instagram | 1.074 billion | Kevin Systrom and Mike Krieger |
| 5. YouTube | 2.3 billion | Jawed Karim, Steve Chen, and Chad Hurley |
| 6. LinkedIn | 740 million | Reid Hoffman |
| 7. TikTok | 689 million | Zhang Yiming |
| 8. Snapchat | 280 million | Evan Spiegel, Bobby Murphy, and Reggie Brown |
| 9. Skype | Over 300 million monthly | Niklas Zennström and Janus Friis |
| 10. Snack Video | ——— | Su Hua Cheng Yixiao |
| 11. Pinterest | 454 million | Ben Silbermann, Paul Sciarra, and Evan Sharp |
| 12. Reddit | More than 430 million | Steve Huffman, Aaron Swartz, and Alexis Ohanian |
1. Facebook
In 2003, Mark Zuckerberg built a website called “Facemash”. At the time, the web compiled nine house photos from online American face book directories. This garnered more than 22,000 views and attracted almost 450 visitors; however, unfortunately, the website was shut down by the Harvard administration after some days due to privacy and copyright issue.
In 2003, he built a website called “Facemash”. At the time, the web compiled nine house photos from online American face book directories. This garnered more than 22,000 views and attracted almost 450 visitors; however, unfortunately, the website was shut down by the Harvard administration after some days due to privacy and copyright issue.
Roughly, there are almost 70 million businesses that are using Facebook pages and promoting their business. Also, a lot of marketing agencies in Islamabad are working actively on Facebook for the promotion of their business.
Now getting started on Facebook is no rocket science. Just type an active email address or a phone number, write down your name, set a password, and there you go!
2. WhatsApp
WhatsApp is an online social messaging app launched in 2009 by Brian Acton, and Jan Koum. In just 12 years, it has more than 2 billion active monthly users in 180 countries. WhatsApp is also becoming a big source for providing business to different beauty, health, and fashion brands.
In February 2014, it was announced publicly that Facebook is buying WhatsApp for US$19 billion. In January 2021, a new privacy policy was introduced in which WhatsApp will share the data with Facebook. Due to a big pushback from users, WhatsApp management canceled the policy for the time being and scheduled the privacy policy update on May 15, 2021. Its increasing number of users is the reason why it has become one of the top social media marketing platforms in Pakistan, as well as worldwide.
3. Twitter
Twitter was launched in 2006 and in a very short time, proved to be one of the most authentic social media networks. It’s one of the American social media channels where people share posts and interact with other users via “tweets”. If you have a business that is related to politics, marketing, or sports, you can earn a lot of user engagement on Twitter.
Focusing on real-time information sharing is what makes Twitter different from other social media platforms. One more unique feature about Twitter is it only allows 280 characters in a single tweet, with an image or link attachment option. A lot of marketing agents use Twitter as one of the best advertising sites.
4. Instagram
Instagram was launched in 2010 by Kevin Systrom and Mike Krieger. In short form, it’s known as “Insta”. It’s an American site with the features of video and photo sharing with a limited number of 30 trending hashtags and a limited description of 2,200 characters. After the launch of Instagram, it got popular among people with 1 million registered users in just two months. This is the reason why it has become one of the best online social networks.
In April 2012, Facebook also bought Instagram for US$1 billion, just like WhatsApp. You can easily find out celebrities, politics, brands, and influencers and follow your own friends and family on Instagram. If the success rate remains the same in the next 5 to 10 years, Instagram might become the top-listed social media marketing platform.
5. YouTube
YouTube is a video-sharing platform where the videos are shared on the channel of the concerned company or a person. Google is the parent site of YouTube and it was launched in 2005 by Jawed Karim, Steve Chen, and Chad Hurley. It holds the second position for having more than 2 billion monthly active users.
One can find music, vlogging videos, documentaries, films, trailers, and live streaming, and much more on it. With the option of commenting and liking also available, the platform is deemed unique.
YouTube is also a platform where you can earn online. In Pakistan, many YouTubers are earning by creating unique content that people watch and like. If you aim to become a digital marketer via watching videos on it, you must read our article about online digital marketing courses.
6. LinkedIn
LinkedIn is a social platform where a lot of companies look for experienced professionals/s and where job seekers also look for jobs. It was launched in May 2003 by Reid Hoffman to allow registered users to get in touch with each other. The platform also allows you to comment, share and post images, content, or links to make the user’s experience more wholesome. If you are in search of an investor or a decision-maker that can hire you or your company and market your product, then LinkedIn is one of the best social media networks to use.
7. TikTok
Like Youtube, TikTok is also a video-sharing platform that is owned by a Chinese company called “ByteDance”. It usually allows users to make and share at least 15 seconds of short video (duration can go to 1 minute). It focuses on different genres including education, sports, entertainment, comedy, dance, etc.
It was launched in September 2016 in the Chinese market and was later, in 2017, was launched all over the world. In just 4 years, it has taken a big place and become one of the most visited social media platforms in Pakistan.
8. Snapchat
Snapchat is a multimedia and messaging app that was launched in 2011 by Snap Inc, which is also ranked as one of the top 10 social media channels in Pakistan. This app was created by Evan Spiegel, Bobby Murphy, and Reggie Brown – all students of Stanford University. The main reasons for its popularity are the unique filters and the stories that are available for viewing for only 24 hours. They are removed automatically from the account after completing a day.
Most of the users usually upload videos on Instagram that are taken by Snapchat. It has almost 433 million active users as of now. The best part about Snapchat is the privacy policy. Even if somebody takes a screenshot of your chat you will be notified by the app.
9. Skype
Skype is the most usable telecommunications application, offering VoIP-based video telephony, videoconferencing, and voice calls. Skype is free on multiple desktops, mobiles, and video game console platforms which is operated by Skype Technologies – a division of Microsoft. Initially, it was launched in August 2003 by Niklas Zennström and Janus Friis. Later in May 2011, Microsoft bought Skype by replacing their Windows Live Messenger, worth $8.5 billion. It was invented to introduce hybrid peer-to-peer and client-server systems. It is considered one of the most used and best for video calling social media platform in Pakistan.
Most of the reputed marketing companies use Skype for video conferencing meetings. It was an idea of decreasing the cost of voice calls and video calls by using P2P protocols. At the end of 2010, skype reached over 660 million users worldwide, with over 300 million estimated active users each month. The best part of this one of the leading social media marketing platforms is its availability in 108 languages. It connects people that are far away from their families and working abroad. With one click you are able to see and talk with your loved ones.
10. Snack Video
If you want to earn money with your acting skills, and if you know how to manage your social media channels then Snack Video is the platform where you can show off your acting skills and earn money in return. It is a new app, and the majority of people don’t have much knowledge about it.
It is a video-making app for entertainment and earning online money. In this app, you are able to create, upload, and watch educational, informative, and entertainment videos. We can say it is an alternative to TikTok as the goal of both social media networks are the same. It was developed by Kuaishou Technology in China and has the support of Tencent. Because of the cringe content, it has been banned in several countries including Pakistan and India. So, the main purpose of the snack video invention was to compete with TikTok. The app has a built-in capacity to have 50 million – 5 core users globally. The best part about this one of the leading social media accounts is it offers you three different options for watching videos:
- Nearby
- Following
- Trending
As it has also become an online earning website or app, people are earning daily by uploading videos, liking other videos, and getting logged in on a daily basis. That is why it has taken the place of TikTok in a very short time.
11. Pinterest
If we talk about the best image-sharing social media platforms, Pinterest will be on the top of the list. It’s a combination of two words, respectively ‘Pin’ and ‘interest’. Which shows you what it’s about. It is a well-reputed and one of the popular online social networks in America and now getting popularity in Pakistan as well. It was founded in December 2009 by Ben Silbermann, Paul Sciarra, and Evan Sharp. The main purpose of this invention was to enable the preservation and exploration of information on the internet in a way of images, animated GIFs, and videos in the form of Pin or Boards. It has more than 454 million monthly active users globally.
Later on, the launch of its iPhone App version in March 2011 gained more users to it. It allows users to save or pin the specific image or video with a description or a website link. The users can choose the topics of their interest and create their own boards with particular themes to save the image. It is one of the best social media marketing in Pakistan for businesses to have their social media marketing done. Several people buy and sell various things by using Pinterest and getting connected with the company.
12. Reddit
Reddit is an American web content evaluation, social news collection, and analysis website. The registered people on Reddit upload links, text posts, images, and videos that are voted up or down by other members to show up their interest. According to Statista Reddit is the sixth most popular social media network in the United States. Now, for the last few years, in Pakistan, it has become the trusted social media channels. It allows thousands of users to create boards called ‘communities’ related to a particular topic; these communities are also recognized as subreddits.
The best part about Reddit is if someone posts an irrelevant post on the subreddit – community then it is automatically removed from Reddit or a person’s subreddit can be banned. It was founded in 2005 by Steve Huffman, Alexis Ohanian, and Aaron Swartz. As its name is taken from the phrase “read it” which hints to read the content and upvote or downvote it. Users can also comment on others’ posts to extend the conversation.
Conclusion:
Above are the top social media platforms and these online social networks are not just popular and most visited social media marketing in Pakistan in fact, these are popular worldwide. Most of the marketing companies rated social media as top of the list when it comes to the marketing ideas for a business. Above mentioned data is based on search and compiled by S2S Marketing.
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