We all are social media users. Daily, we use social media to communicate with each other, promote our business, and share our thoughts on different topics. Since the launch of 3G and 4G networks, the use of the internet is increasing day by day.
According to research, there are 4.66 billion active users in 2021 worldwide that are using different social media channels. This figure is about 59.5% of the global community and it is this increasing percentage of internet usage that social media networks are becoming the most prominent part of everyone’s life.
A lot of businesses like real estate, clothing brands, and salons are promoting their business in Pakistan via these online social networks. Some of these social media networks can also be used for online earning like Youtube. In this article, let’s look at the top 8 trending social media platforms in Pakistan. So before any further delay…
Here we go!
List of Top 8 Trending Social Media Platforms in Pakistan
|Social Media||Monthly Active Users||Founders|
|1. Facebook||2.80 billion||Mark Zuckerberg|
|2. WhatsApp||2 billion||Brian Acton and Jan Koum|
|3. Twitter||353 million||Jack Dorsey, Biz Stone, Noah Glass, and Evan Williams|
|4. Instagram||1.074 billion||Kevin Systrom and Mike Krieger|
|5. YouTube||2.3 billion||Jawed Karim, Steve Chen, and Chad Hurley|
|6. LinkedIn||740 million||Reid Hoffman|
|7. TikTok||689 million||Zhang Yiming|
|8. Snapchat||280 million||Evan Spiegel, Bobby Murphy, and Reggie Brown|
In 2003, Mark Zuckerberg built a website called “Facemash”. At the time, the web compiled nine house photos from online American face book directories. This garnered more than 22,000 views and attracted almost 450 visitors; however, unfortunately, the website was shut down by the Harvard administration after some days due to privacy and copyright issue.
In 2003, he built a website called “Facemash”. At the time, the web compiled nine house photos from online American face book directories. This garnered more than 22,000 views and attracted almost 450 visitors; however, unfortunately, the website was shut down by the Harvard administration after some days due to privacy and copyright issue.
Roughly, there are almost 70 million businesses that are using Facebook pages and promoting their business. Also, a lot of marketing agencies are working actively on Facebook for the promotions of their business.
Now getting started on Facebook is no rocket science. Just type an active email address or a phone number, write down your name, set a password, and there you go!
WhatsApp is an online social messaging app launched in 2009 by Brian Acton, and Jan Koum. In just 12 years, it has more than 2 billion active monthly users in 180 countries. WhatsApp is also becoming a big source for providing business to different beauty, health, and fashion brands.
Twitter was launched in 2006 and in a very short time, proved to be one of the most authentic social media networks. It’s one of the American social media channels where people share posts and interact with other users via “tweets”. If you have a business that is related to politics, marketing, or sports, you can earn a lot of user engagement on Twitter.
Focusing on real-time information sharing is what makes Twitter different from other social media platforms. One more unique feature about Twitter is it only allows 280 characters in a single tweet, with an image or link attachment option. A lot of marketing agents use Twitter as one of the best advertising sites.
Instagram was launched in 2010 by Kevin Systrom and Mike Krieger. In short form, it’s known as “Insta”. It’s an American site with the features of video and photo sharing with a limited number of 30 trending hashtags and a limited description of 2,200 characters. After the launch of Instagram, it got popular among people with 1 million registered users in just two months. This is the reason why it has become one of the best online social networks.
In April 2012, Facebook also bought Instagram for US$1 billion, just like WhatsApp. You can easily find out celebrities, politics, brands, and influencers and follow your own friends and family on Instagram. If the success rate remains the same in the next 5 to 10 years, Instagram might become the top-listed social media platform.
YouTube is a video-sharing platform where the videos are shared on the channel of the concerned company or a person. Google is the parent site of YouTube and it was launched in 2005 by Jawed Karim, Steve Chen, and Chad Hurley. It holds the second position for having more than 2 billion monthly active users.
One can find music, vlogging videos, documentaries, films, trailers, and live streaming, and much more on it. With the option of commenting and liking also available, the platform is deemed unique.
YouTube is also a platform where you can earn online. In Pakistan, many YouTubers are earning by creating unique content that people watch and like. If you aim to become a digital marketer via watching videos on it, you must read our article about digital marketing channels.
LinkedIn is a social platform where a lot of companies look for experienced professionals/s and where job seekers also look for jobs. It was launched in May 2003 by Reid Hoffman to allow registered users to get in touch with each other. The platform also allows you to comment, share and post images, content, or links to make the user’s experience more wholesome. If you are in search of an investor or a decision-maker that can hire you or your company and market your product, then LinkedIn is one of the best social media networks to use.
Like Youtube, TikTok is also a video-sharing platform that is owned by a Chinese company called “ByteDance”. It usually allows users to make and share at least 15 seconds of short video (duration can go to 1 minute). It focuses on different genres including education, sports, entertainment, comedy, dance, etc.
It was launched in September 2016 in the Chinese market and was later, in 2017, was launched all over the world. In just 4 years, it has taken a big place and become one of the most visited social media platforms in Pakistan.
Snapchat is a multimedia and messaging app that was launched in 2011 by Snap Inc, which is also ranked as one of the top 10 social media platforms in Pakistan. This app was created by Evan Spiegel, Bobby Murphy, and Reggie Brown – all students of Stanford University. The main reasons for its popularity are the unique filters and the stories that are available for viewing for only 24 hours. They are removed automatically from the account after completing a day.
Above are the top 8 social media platforms in Pakistan. These online social networks are not just popular and most visited social media platforms in Pakistan in fact, these are popular worldwide. Most of the marketing companies rated social media as top of the list when it comes to the marketing ideas for a business. Above mentioned data is based on search and compiled by S2S Marketing.
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