Digital Marketing is a tool that has developed the way marketing operates. It has created a new look to customization and personalization in marketing tactics and activities. To get increased revenue 95% of companies are hiring skilled marketers to take out the digital marketing strategies and stand out their company from the crowd.
Since digital marketing was introduced in the 1990s, the use of tools and media in offering goods and services are increasing continuously over the past 31 years. This leads to increasing demand for skilled digital marketers. Digital Marketing has become necessary for every business to compete with its opponent and how digital marketing helps business to grow. If you are going to ignore this term, your opponent must take advantage of this and take down your company from the industry.
Most companies expect a digital marketer to be skilled in multiple areas of the field, including analytics, copywriting, sales, digital media, and web development. There is a famous quote that defines a marketer, ‘The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI’ – Kim Walsh.
Digital marketing is a profession where you have to be updated with trends, be practical, and have to stay active in this changing market. Learning digital marketing terms and conditions, meant to increase revenue in sales, make profits, generate traffic, and brand awareness and also you can give services on online earning websites in Pakistan, and get a job in advertising agencies in Pakistan.
For this purpose, there are a lot of institutes that are offering multiple paid and free digital marketing courses in Pakistan. Digital marketing courses are designed to offer step-by-step education to people in the relevant field. Below mention courses are the lead for you to become a successful marketing agent.
In this blog, we are going to write down a list of digital marketing course online free and paid that are helping a lot of people to enhance their skills and become a part of well-reputed marketing companies in Pakistan.
Digital Marketing Courses Free and Paid:
Explore the world of marketing through free courses from HubSpot, SEMrush, Google, DigiSkills, and Copyblogger. For in-depth learning, consider paid options like IDM, PK Institute, Onmy Academy, Udemy, and Elegant Training Center. Please note that the prices for these courses may vary over time.
To obtain detailed information, kindly visit their respective official websites. It’s worth highlighting that successful completion of these courses results in certifications that can play a pivotal role in shaping prosperous digital marketing careers within Pakistan.
List of Top 7 Digital Marketing Courses that You Can Learn in Pakistan
- Paid Search Marketing (PPC) Courses
- Basic & Advanced Fundamentals of SEO
- Creative Writing Course – Content Writing
- Website development course
- Social Media Marketing (SMM) Courses
- Email Marketing
- Advanced Mobile Marketing
1. Paid Search Marketing (PPC) Courses
PPC (pay-per-click) is a type of marketing that helps you get visible on SERP (Search Engine Result Pages) to drive traffic on the site. The name pay-per-click defines the work, it’s based on the per click model where a marketer pays if a user clicks on the ad.
In this type of paid PPC course, you must get trained about the below-mentioned points to become an advanced-level digital marketer. It will usually take you a maximum duration of 06 months to learn basic things about PPC. Google digital marketing course is best for the PPC. Almost a year or depend on the skills to learn advanced level techniques to become professional in running PPC Campaigns.
- PPC purpose and rationale
- Keywords and Match Types
- Account structure and setup
- Improving performance and Quality Score
- The Google Display Network
- Creating ads
- Search Engine Marketing (SEM)
- Conversion optimization
- Web analytics
- Bidding methods
- Ranking algorithms
- Performance measurement
- Ad platforms
- Lead generation improvement
2. Basic and Advanced Fundamentals of SEO
If we talk about the most challenging and rewarding marketing discipline, SEO marketing is on the top position. Ranging from combining data, analytics, technical site optimization, content marketing, and proficiency with HTML, it unlocks all the potential of your marketing efforts.
SEO is one of the most demanded digital marketing skills. You will also able to do SEO jobs in Pakistan after learning this course. According to indeed.com, globally there are more than 30,000 SEO-related jobs in the following designations:
- SEO Manager
- SEO Specialist
- SEO Strategist
- SEO Analyst
These experts are usually hired by well-reputed companies to improve their website ranking and visibility of the company in search engines like Google, Yahoo, DuckDuckGo, StartPage and Bing. A person needs to spend a maximum duration of 06 months or depends on the skills, to learn all the basic tactics of SEO. Read blog on how to optimize blog for search engine. Below mentioned points are necessary for an SEO course.
- Keyword Research
- On-Page SEO
- Off-Page SEO
- Link Building
- Basics of Technical SEO
3. Creative Writing Course – Content Writing
Content is the base of a company or business and holds a big part of digital marketing. In every field, you need words to tell others what you are doing, what services you are providing. For this purpose, many well-reputed companies hired content writers to write blogs, articles, social media posts, and news.
But the most important thing about content writing is the consistent, engaging, and high-quality content that will engage your audience and push them to stay on your website and read the article. It allows your business or brand to create cohesive pieces of information. Every content writer must be proficient in the following skills:
- Short Story Writing
- Fiction Writing
- Copy Editing
- Basics of SEO
- Knowledge of Social Media
There are a lot of websites like Digiskills that are offering a lot of free digital marketing courses in Pakistan, including creative writing courses. By doing these courses a person can become a mid-level content writer in a duration of 06 months or to become a professional content writer, usually takes one year or depend on your skills and way of learning. Some of the key points that must be included in the creative writing course are given below:
- Search engine optimization (SEO)
- Time management
- Keywords Adjustment
Besides this, you can also read some famous Digital marketing blogs that are writing articles to tell the audience about the old and updated trends, as well as you can read our blog about digital marketing channels on YouTube.
4. Website Development Course
Web or website development involves creating a website for well-reputed companies. As in this era, every business needs a website to show what are they doing or selling. Without having a website a business is not going to be visible on the internet.
Web development can range from electronic businesses, social network services, complex web applications, to a simple single static page of plain text. You can learn this digital marketing course in Karachi. Some of the key duties that a web developer needs to do are given below:
- Web engineering
- Web design
- Web content development
- Client liaison
- Client-side/server-side scripting
- Web Server and network security configuration
- E-commerce development
- UI/UX design
For professionals, web development leads to the no-design features of developing websites: writing markup and coding. To learn all these skills, there are various websites like W3schools that are offering paid and free web development courses. To become a web developer the following things must be included in the course:
- Basics of Web Designing
- Web Technologies
- Copywriting/copy editing with web usability
- Search engine optimization – SEO
- Bootstrap (Buttons, Forms, Navbars, Grids)
- Adobe Dreamweaver or any other preferred IDE (Notepad++, Sublime Text, Visual studio code).
- Adobe Flash
- Graphic design
It all depends on your experience and skills that how much time you take to become a full-stack web developer with all the above-mentioned skills.
5. Social Media Marketing (SMM) Course
We all are familiar with social media platforms (Facebook, LinkedIn, Twitter, and Instagram). These platforms have become part of our lives and these are the best marketing ideas for new business. There are a lot of companies that are using these platforms as their marketing medium.
- Strategy planning
- Tactics and execution
- Community management
- Writing skills
- Know how content works on social platforms
- Creative mindset
- Aware of the latest digital marketing trends
- Optimizing content and technology
Learning the basics of social media marketing will take a maximum duration of 6 months and to become a professional it all depends on your skills and experience. There are a lot of online websites like Udemy that are offering digital marketing course online to educate people, the ways of marketing. This digital marketing course must include the following points:
Introduction to Social Media Advertising
- Use of Social Media
- Creating Effective Ads on Social Media
- Data, Privacy, and Policies on Social Media
- Advertising on Facebook, Instagram, Twitter, and Linkedin
- Social Media Ad posting
- Youtube video marketing
- Facebook marketing
- Social media measurements and reporting
- Content Marketing
6. Email Marketing
Email marketing is the process of sending emails or commercial messages to a group of people who have valid email addresses. Sending these emails to any potential customer can increase the chances of lead generation. Email marketing is performed when any company uses email to promote and sell their services or products. Via email, a company can send their ads, request business, and solicit sales.
Most probably, email strategies are used to build trust, loyalty, and brand awareness. The majority of us receive many emails daily, some of which are useful for us. For example, we are following any clothing brand, then on every sale or discount, they will send us an email in which they wrote about the promos and discounts to avail. You must be wondering, how does it help the company and us?
In simple words, whenever a person views an ad, voucher, or any feature, that no other company is facilitating, he must think about purchasing it. That’s where that email gets its work done. But it’s not that easy to learn to compose an advertising email. It uses your skills and way of presence because email marketing is not just sending an email, and your work is finished. But, it also involves when a potential customer replies how to engage him or push him to buy your product or services. To discover email marketing and its tactics, a person needs to learn a digital marketing course. There are different types of email patterns to send the customers according to digital marketing needs.
- Welcome Email
- Email newsletters
- Email reminders
- Transactional emails – post-purchase email
- Nurture emails
- Cold emails
- Promotional emails
But if you have some of the following skills, you can learn more quickly.
- Crafting triggered campaigns
- Data analytics
- Template editing (HTML / CSS)
- List segmentation
7. Advanced Mobile Marketing
It will be absolutely wrong to say that who will see ads on mobile? 99% of us have our own mobile phones of our chosen brands. Have you ever noticed ads showing on your mobile phone while you’re opening any website? These are the parts of mobile marketing. In simple words, mobile marketing is a process of performing promotional activities that can show on smartphones and other handheld devices, such as tablets, Ipads, and cell phones. Do you know? Why is it implemented?
To get the mobile user’s engagement via mobile-optimized ads, mobile applications, and push notifications. The reason is, mobile users are the most active audience to react, see, or hear about any ad or promotion. To learn step-by-step methods to know and perform mobile marketing strategies, you must do any free online digital marketing courses. It will help to understand it more easily. There are different types of mobile marketing: depending on the needs and requirements. Get to know about Best Mobile Phones In Pakistan With Low Price.
- App-based marketing
- In-game mobile marketing
- SMS, And MMS Marketing
- QR codes Marketing
- Interstitial Ads
- Video Ads
- Banner Ad
- Location-based marketing
- Mobile search ads
- Mobile image ads
If you already have the below-mentioned skills, then it will be easier for you to learn.
- Customer-centric planning skill
- Test-driven methodology skills
- Analytical Skills
- Collaboration and communication skills
So these were the top 7 Digital Marketing Courses in Pakistan that are created to provide step-by-step education to the marketing industry. To become a successful marketing agent, you can start any of the above-mentioned courses.
And say hello to your bright future.
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