Can these new apps overthrow Twitter: Threads and Spill?
Twitter has faced a challenging year marked by staff reductions, unpopular feature changes, public disputes with reputable media entities, and a decline in traffic and ad revenue. Despite being a prominent social media platform for 17 years, Twitter has not encountered direct competition as other platforms serve different purposes. Instagram focuses on visual experiences, Facebook […]
The Power of Brand Colors: Why They Matter and How They Influence Perception
In the world of branding, colors play a crucial role in shaping a company’s identity and influencing consumer perceptions. From the iconic red of Coca-Cola to the vibrant blue of Facebook, brand colors have the power to evoke emotions, convey messages, and create lasting impressions. In this blog post, we will delve into the significance […]
The Power of Influencer Marketing: Boosting Brands in the Digital Age
In today’s digital age, traditional marketing strategies are no longer as effective as they once were. Consumers have become savvy and adept at filtering out advertisements. To reach and engage with their target audience, businesses need to adapt and embrace new marketing methods. One such strategy that has gained immense popularity is influencer marketing. In […]
The Moral Dilemma Of AI Drafting And The Importance Of A ‘Human Within The Loop’
We are currently witnessing the dawn of a new era in which AI-powered creativity is taking center stage. Previously, tasks that were considered exclusive to human creativity are now being accomplished by AI tools like GPT-3, a language generation AI trained on a vast amount of data to produce text that sounds remarkably natural, and […]
Gaming Marketing: Intrinsic Ads vs Immersive Experiences
As companies progressively seek to target gamers in their natural environment, individuals in the gaming advertising world are splitting into two camps: those incorporating brands into higher-fidelity gaming experiences as well as those converting automated adtech into games via inbuilt in-game ads. In this blog we will observe both of these sides battle for marketers’ […]
How Brand Storytelling Increases Client Lifetime Value
The world’s best brands tell rich story lines which communicate the basic human urge to feel connected. By perfecting the craft of storytelling, brands such as Nike and McDonald’s have transformed ordinary clients into brand leaders. They are readily identifiable and have become deeply ingrained in our ordinary routine. Many of these leading brands convey […]
Everyone’s A Megalomaniacs: The Personalized Product’s Rise
In today’s blog, we will discuss the concept of personalized products, how it has proven to be more profitable especially in specific industries, such as beauty. You’re in a densely packed, noisy environment when, despite the noise, you hear somebody in another room say your name. The Cocktail Party Effect is a perceptual and psychological […]
How TikTok’s Engagement Has Overtaken Its Competition
TikTok’s reign as the king of social media continues as it overtakes its competitors. In this blog, we will discuss the meteoric rise and facts and figures of why the titan now reigns supreme. What are TikTok’s origins TikTok is a platform for social media where people can create and watch short-form videos. The duration […]
How to Immigrate to Canada from Pakistan in 2024
Are you a resident of Pakistan dreaming of starting a new chapter of your life in Canada? If so, you’ve come to the right place! Though Canada is not a visa free country for Pakistanis to travel worry not, this blog will serve as your comprehensive guide to guide you about immigration to Canada from […]