Social media is playing a significant role in creating a place where every other businessman is earning more and more. It’s an excellent way to bring your brand digital to advertise your brand to a wider audience. While organic marketing is important yet the effective way to generate more is through paid advertising on social media. Paid social media marketing helps brands in generating more traffic, and more potential customers and drive much bigger results as compared to organic marketing.
There are often changes in the algorithms of social media that make it hard for your content to be seen by your potential customers. In 2021, almost 75% of the Gen-Z and 48% of the millennials are impacted by social media advertising. There are many formats of social media ads that are frequently used and are changing with more and more features.
In this blog, we will guide you in choosing the best ad format that aligns with your campaign objectives, and show you a list of the most used formats.
Image Ads
This is one of the most common types of ads that are used on Facebook, Instagram, LinkedIn, Twitter, Snapchat, and Pinterest. These types of ads are visually appealing to the public and very effective in reaching the targeted audience. It can be linked with a link that goes straight to your profile or website which leads to great traffic for your business. It is mostly used on Instagram and Facebook where public shows the interest in photos on regular basis. According to a study, the click-through rate for an image ad was 25% so now you know the importance of using image ads for your business.
Product Ads
Product Ads are those ads where you publish your products which are more than 10 at least, so you show them to your customers in a creative way. It’s very common for you to also experience these days on your social feeds. Facebook Pixel tracking is used where it pops up ads if you have previously visited a shopping site. It is available on social media platforms like Facebook, Instagram, Linkedin, Twitter, and Pinterest. It lets you tag the owner, especially on platforms like Instagram where you can tag products so it’s very convenient for your customer to discover the product along with engaging with more products.
Carousel Ads
Carousel Ads are the best way that lets you showcase your products in a unique and creative way. You can portray up to 10 images and videos too into the single carousel, where the user shuffles through the different options. It is available on Facebook, Instagram, and Messenger as it is an effective way to show a story in a sequence. On Instagram, carousel ads have the most engagement rate which is estimated to be at 1.92% which is higher than the ordinary photos. There are different types of carousels ads that are executed by brands, some of them are:
- Process Carousels
- Product Carousels
- Panoramic Carousel
Collection Ads
A collection ad is the type of social media ad format where the audience discovers the products and makes the purchase in a smooth, simple way. It can be considered as the part of Product Ads where you allow a visual experience for your audience. Add directly from the Product Catalog to show it to your customers. It is only available on Facebook, Instagram, and Snapchat.
Interactive Ads
As the competition is really growing, it’s important to make your technology your friend and use it on your ads. It’s the best way to engage users to stay on your ad, interact with it and then create a connection with them. There are different types of social media interactive ads that are adapted, a few of them are:
- Messenger Ads (Facebook and Instagram)
- Instant Experience Ads (Facebook)
- Conversational Ads (Twitter)
- Stories Ads (Instagram and Snapchat)
Video Ads
This is the best popular type of format on social media. You can showcase your services through videos that can appeal to your potential customers. They are visually captivating and grab the attention of everyone. 79% of the users are convinced through a video ad to buy a process or any other service. Video ads are the best key to maximize your views and engagement rate. It’s highly recommended to add Call To Action in the end to drive traffic.
In conclusion, there are many formats that you can use that can appeal to your audience and can give you results that will be better than your expectations.
