Writing an optimized blog for users and search engines is not easy. It can be time-consuming and complex. You must be savvy about selecting and composing your blogs to keep your reader entertained. It is not exactly like writing an article. You must deliver attention to the little elements and execute many SEO practices.
If you have ever written a blog or article, you would understand the pain of a writer. It takes a lot of time to pick the topic’s title, search for accurate details, collect data, and search high-volume keywords, then put them on the blog accordingly so it will not have keyword stuffing. Then the last step presses the publish button to upload it on the internet finally. It takes hours and hours to do all this.
So, after this long process, no one will love to lose their blog between thousands of other blogs.
Luckily, there is an easy method to reduce low traffic and convert it into generating maximum traffic. The process is called ‘search engine optimization.’ Marketers always strive to write content that can rank top of Google SERPs. Let us tell you that SEO is the bridge that can assist you in achieving your goal. That implores a question: How do you merge that into your content?
Don’t panic! We have made it easy for you. This blog will dive into five efficient practices for writing SEO content. Before that, let’s look at what exactly SEO writing is.
What is SEO Writing?
SEO writing is composing content to rank top on the first page of search engines such as Bing and Google. It consists of exploring keywords, writing creative & high-quality content that fits user intention, and optimizing your titles for page crawling.
If your blog is not on the first, you have less traffic. You have fewer chances of getting leads, and an almost 2% chance consumers will see your website blog.
On the other side, if you are on the first number of Google’s first page. It indicates that in every user search query, your article has been opened and read by the user. Which indirectly increases the website traffic.
If you want to increase your website ASAP, there is another option. That is, social media marketing or advertising is expensive. Read our ultimate guide to social media ad formats.
There are 4 principal components of SEO writing. Which are the following:
Elements of SEO blog:
Each of them has different techniques and diverse methods to be implemented. For example, in on-page SEO, you need to conduct a website SEO audit, crawl, add up-to-date page titles, meta descriptions, and URLs, track keywords, create topics, and add keywords in the URL.
To understand these elements. You can read our guide on Important SEO Insights.
Now, back to the topic, we discussed the best ways to write an SEO blog.
Ways to write SEO Blog:
- Prefer your audience
- Be relevant to your brand niche
- Add compelling headlines
- Add images
- Advertise your content on social media
Now let’s have a details conversation on all these ways to get a grip.
Prefer your audience
The audience is something for which we use to write blogs and articles. So, how can we forget what they search for or what they like to read? So before writing, figure out what your users are looking for. For what kind of blog are they interested in reading? The only strategy you need to pursue in forming the best SEO blog is to prefer your audience. Write what entices them the most rather than the same old ordinary stuff about your products or services.
Be relevant to your brand niche
We have seen a lot of lovely blogs, but they used to write on different topics that are not even related to their business niche. That is where they are lacking and couldn’t get much traffic on their website. Do not turn from your actual mission or goal. While experiencing the technique of digital marketing, you must have a good business plan for your business. It will permit you not to fail the presence of your goal and become irrelevant to your business niche. For Example, suppose you have a real estate company and publish blogs related to the fashion industry. In that case, the blog will definitely not hit your target audience because fashion and construction are two different industries. They have different nature of work.
Add compelling headlines
The heading is essential because your blog posts will be lost without a catchy title. Your headlines should be attractive and emphasize the primary core of the remaining blog. Keywords and terms play a predominant part. Utilize comprehensive keywords, stick with clear and close words, and employ language to advertise yourself as a self-sustaining business.
Images are always that one thing that insists the user stay on the page and read it. Have you ever noticed, even in our school books, that, if there are no pictures/images, the students get bored and simply put down the book before reading? The reason is that an image is a visual that indicates the whole written blog. It only explains it in a few seconds by looking at the picture. The best way to grab the engagement of any user is to employ striking and entertaining images. It improves the client’s visit to your website and helps your significant themes.
Advertise your content on social media
Nowadays, it’s hard to find someone who is not social. Who doesn’t have an account on top trending social media platforms? Everyone uses social media to keep their relatives, friends, and loved ones updated about their lives. Whatever happens, people simply publish a post on any social media (Twitter, Facebook, Instagram, or YouTube). People like, comment, and share the post; sometimes, any post gets viral. Why not use social media to spread business ads and get direct leads? It will help in SEO as well as for your brand awareness. If you are a real estate business owner, you can read our blog on how to market your real estate projects on social media.
So, these are the things you have to know before writing an SEO blog for your website. These tips will indeed work out for generating traffic via your blog to your website. Also, read Technical SEO Tools For Auditing & Monitoring Your Website.