Category: Digital Marketing

Gaming Marketing: Intrinsic Ads vs Immersive Experiences

As companies progressively seek to target gamers in their natural environment, individuals in the gaming advertising world are splitting into two camps: those incorporating brands into higher-fidelity gaming experiences as well as those converting automated adtech into games via inbuilt in-game ads. In this blog we will observe both of these sides battle for marketers’ […]

Content Creation & Psychology: An Inevitable Mix

In today’s world, content creation has become an essential part of marketing and advertising. With the rise of social media, blogs, and other online platforms, it has become more important than ever to create content that stands out and captures the attention of the audience. However, what many people fail to realize is that content […]

Top 10 Online Jobs in Pakistan at Home for Students

Are you a student in Pakistan looking for ways to earn money from the comfort of your own home? Online jobs can be an excellent solution for you! With the advancement of technology and the increasing demand for remote work, numerous online job opportunities are available for students in Pakistan. In this article, we will […]

How Brand Storytelling Increases Client Lifetime Value

The world’s best brands tell rich story lines which communicate the basic human urge to feel connected. By perfecting the craft of storytelling, brands such as Nike and McDonald’s have transformed ordinary clients into brand leaders. They are readily identifiable and have become deeply ingrained in our ordinary routine. Many of these leading brands convey […]

Everyone’s A Megalomaniacs: The Personalized Product’s Rise

In today’s blog, we will discuss the concept of personalized products, how it has proven to be more profitable especially in specific industries, such as beauty.  You’re in a densely packed, noisy environment when, despite the noise, you hear somebody in another room say your name. The Cocktail Party Effect is a perceptual and psychological […]

Examples Of Failures Of The Gaming & Marketing Mesh

We have discussed the advantages of the marketing and gaming mesh as long as bringing in good examples of how it is implemented. In this final installment, it seems only fair to discuss and give examples of how this mix has also failed.  With a sizable variety of video games and consoles launched each year, […]

Top 10 Content Writing Jobs in Pakistan in 2024

Content writing has become an integral part of the digital marketing industry. With the fast development internet and social media growth, the demand for quality content has never been higher. In Pakistan, this has led to a significant increase in the number of content writing jobs for beginners available for those who want to work […]

Successful Examples Of The Intertwining Mesh Of Marketing & Gaming

We’ve talked about how marketers use video games to market their products. In today’s blog, however, we will discuss how video games utilize marketing to birth successful campaigns as a result. According to PR Newswrite, the video gaming industry is expected to be worth more than $250 billion by 2025. Without a question, the global […]

How TikTok’s Engagement Has Overtaken Its Competition

TikTok’s reign as the king of social media continues as it overtakes its competitors. In this blog, we will discuss the meteoric rise and facts and figures of why the titan now reigns supreme. What are TikTok’s origins TikTok is a platform for social media where people can create and watch short-form videos. The duration […]

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