How storytelling offers the best of both worlds in B2B product marketing
The theory of product differentiation traces back 90 years to economist Edward Hastings Chamberlin’s book, “Theory of Monopolistic Competition.” Chamberlin’s view on product or service differentiation, still relevant today, states that a group of products is considered differentiated if there is any significant basis for distinguishing one seller’s goods or services from those of another. […]
What is Brand Perception?
Consider your shopping patterns for a moment. Why do you choose to buy certain items while disregarding others? Chances are, your purchasing decisions are influenced by your perception of the brand, which encompasses the thoughts and feelings associated with a particular company. This tendency is not unique to you. In fact, a study by Salesforce […]
Content Creation & Psychology: An Inevitable Mix
In today’s world, content creation has become an essential part of marketing and advertising. With the rise of social media, blogs, and other online platforms, it has become more important than ever to create content that stands out and captures the attention of the audience. However, what many people fail to realize is that content […]