Category: Marketing

The Moral Dilemma Of AI Drafting And The Importance Of A ‘Human Within The Loop’

We are currently witnessing the dawn of a new era in which AI-powered creativity is taking center stage. Previously, tasks that were considered exclusive to human creativity are now being accomplished by AI tools like GPT-3, a language generation AI trained on a vast amount of data to produce text that sounds remarkably natural, and […]

How the use of Artificial Intelligence can optimize workflow

In today’s world, the speed and efficiency of workflow are critical to the success of any business. One of the most significant technological advancements in recent years has been the development of Artificial Intelligence (AI). With AI, businesses can automate many routine tasks, analyze complex data, and improve decision-making, resulting in increased productivity and efficiency. […]

Top 5 Best Real Estate Marketing Companies in Islamabad

Owning a property is the dream of everyone, as the property offers many benefits. The land owner can build a house and live with family, rent it out, or resale it after a short time to generate revenue. Numerous opportunities in property can generate huge profits for the owner. The real estate business has proved […]

Creativity at the Heart of Content Marketing: A How-to Guide

It’s no secret that content marketing is key for businesses to stand out in today’s digital landscape. Every business needs to think about how their content can reach potential customers, engage them, and convince them to convert. Creativity should be at the heart of your content marketing strategy if you want it to be successful. […]

Gaming Marketing: Intrinsic Ads vs Immersive Experiences

As companies progressively seek to target gamers in their natural environment, individuals in the gaming advertising world are splitting into two camps: those incorporating brands into higher-fidelity gaming experiences as well as those converting automated adtech into games via inbuilt in-game ads. In this blog we will observe both of these sides battle for marketers’ […]

Content Creation & Psychology: An Inevitable Mix

In today’s world, content creation has become an essential part of marketing and advertising. With the rise of social media, blogs, and other online platforms, it has become more important than ever to create content that stands out and captures the attention of the audience. However, what many people fail to realize is that content […]

Top 10 Online Jobs in Pakistan at Home for Students

Are you a student in Pakistan looking for ways to earn money from the comfort of your own home? Online jobs can be an excellent solution for you! With the advancement of technology and the increasing demand for remote work, numerous online job opportunities are available for students in Pakistan. In this article, we will […]

How Brand Storytelling Increases Client Lifetime Value

The world’s best brands tell rich story lines which communicate the basic human urge to feel connected. By perfecting the craft of storytelling, brands such as Nike and McDonald’s have transformed ordinary clients into brand leaders. They are readily identifiable and have become deeply ingrained in our ordinary routine. Many of these leading brands convey […]

Everyone’s A Megalomaniacs: The Personalized Product’s Rise

In today’s blog, we will discuss the concept of personalized products, how it has proven to be more profitable especially in specific industries, such as beauty.  You’re in a densely packed, noisy environment when, despite the noise, you hear somebody in another room say your name. The Cocktail Party Effect is a perceptual and psychological […]

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