You must be curious about what’s happening in the changing digital marketing world.
We all know the marketing world is vibrant and ever-changing because its trends, technology, strategies, and tactics are never fixed. They keep changing.
But here the question is, how can you be so confident you’re keeping up with the updates?
These are the causes why your industry needs to stay up to date with the latest growths in the industry — after all, everyone wants their business to fall behind while the opponents remain ahead of the arc.
A significant practice to stay appropriate and keep up with the most delinquent marketing trends is to keep an eye on marketing stats.
Specialities that are crucial now may be caused inefficient in the upcoming days due to technical advancements.
Any marketing, such as content marketing, marketing, or sponsored advertisement, always requires professional marketers to be updated to speed with the most recent data statistics to deliver customers tailored knowledge. If your business is relevant to the real estate industry, it becomes more important to understand how to market a real estate project on social media.
Before going into depth, let’s look at the advantages of Digital Marketing.
Advantages of Digital Marketing
Effective Digital marketing campaigns include all marketing measures that utilize the internet. These contain digital media such as search engines (Google and Bing), emails, websites, social media platforms, etc. That can utilize to join with existing and future clients.
There are multiple advantages of digital marketing. We have listed some of them. Take a Look!
- Global Reach
- Local Reach
- Less in Cost
- Easy to Understand
- Effective Targeting
- Multiple Strategies
- Multiple Content Sorts
- Analytics and Optimization
- Improved Engagement
Getting to the point helps spread your company’s detail to forge local and global engagement. Some of the most amazing advantages of digital marketing are improved engagement. It offers web analytics that calculates the impact of digital marketing campaigns in real time. Another essential benefit of digital marketing is the various content types obtainable to showcase your trademark/brand. There are multiple digital marketing strategies that other sorts of companies can utilize. A B2B business curious about achieving multinational leads may have a distinct strategy than a B2C local business vending garments.
Digital marketing even helps you if you don’t have a precise concept of your targeted audience. It allows you to drag data to catch which audiences will perform best for you and optimize your drive around them. A plus point here is that it is easy to understand and execute. There is no such hard thing to learn. If you don’t have ample funds to spend on your business, digital marketing is the only way to help you because it costs less and gives better results.
It doesn’t matter whether you concentrate on Search Engine Optimization, Content Marketing, Social Media Marketing, Video Marketing, Email Marketing, Lead Generation, Advertising, or Sales.
We’ve gathered multiple statistics to assist you in bonding with your clients and achieving your target audience to boost conversions.
Social Media Marketing Statistics
Social media is widely utilized by people globally, from Twitter to Facebook messenger to Instagram user devotees. While it does need internet connectivity, even this condition is more comfortable to fulfil.
Smartphones, for example, are more effortless to operate than laptops/desktops for the middle user. Even with lagging internet connections, social media is extending up an unexplored world for people in growing countries. For developed nations, social media is almost universal and developed for daily users, and social media marketers must take the message.
- A survey estimated that between 2021 and 2022, social media users raised by around 10%.
- Natural numbers define more than 376 million further users and a total social media reach of about 4.62 billion.
- Social media is utilized by 4.62 billion people, shows just over half of the global population, and conveys 93.4% of internet-connected individuals.
- Experts believe that there will be 4.4 billion more people on social media within five years.
- Internet users are anticipated to pay more than 1/3 of their time on social media. This whole internet consumption adds up to 1.25 years. It delivers multiple options to reach consumers.
- About 80% of B2-B businesses utilize Twitter for organic social media marketing and advertisements.
- 96% of B2B content marketers employ LinkedIn for organic social media marketing.
- TikTok has the most outstanding post-engagement rate.
- Half of social media users rely upon influencer suggestions.
- Instagram users follow back 90% of industries.
Search Engine Optimization Statistics
Search engine optimization (SEO) lets you comprehend how customers explore and discover details about your brand and opponents. You’ll raise your site’s visibility and rankings by integrating SEO strategies into your marketing plan.
While many people think that SEO is dead, the fact is that Search Engine Optimization is even significantly much alive, and we have the statistics to prove it. You can also read our blog on Local SEO Hacks.
The below statistics will assist you in fine-tuning your SEO strategy, improving organic website traffic, and boosting conversions.
- More than 50% of marketers state keyword rankings and organic traffic are the greatest methods to measure their SEO strategies’ success.
- Google employs 810 special SERP components. Of those, 161 are discovered on more than 0.2% of keywords.
- The average CTR from photo outcomes on Google is 0.21%, but it differs by industry.
- Website is the #2 medium utilized in digital marketing behind social media.
- In 2021, about 69% of marketers financed SEO.
- Occasions seated at the start of videos achieve the best, with a conversion rate of 12.7%.
- Exclusively 17% of marketers utilize landing page A/B tests to enhance conversion rates.
- 3.5% of mobile e-commerce website visits are transformed into investments, compared to 3.9% on desktop.
- Nearly 68% of online experiences start with a search engine.
- 63% of all shopping starts online, even if the investment occurs in a store.
- 70% of online marketers state that SEO is more useful than PPC for generating leads.
- The highest page in a Google search has an average CTR of 32%.
So, these were some important Digital marketing growth statistics 2021-2022 that were searched and proved by multiple digital marketers. Also read our blog on Steps to Create an Outstanding Marketing Plan in 2022.