A Comprehensive Guide to Create a Shopify Store in 2024

How to create Shopify store

Shopify is the ultimate destination for those who aspire to launch their own online venture. It empowers individuals to establish a digital storefront and connect with a global customer base. Shopify store provides a toolbox of features for handling assets, managing payments, tailoring websites, and monitoring sales.

It is user-friendly interface sets it apart, making it particularly appealing to tech-savvy entrepreneurs and startups entrenched in the digital realm. It stands as an exceptional choice for small and medium-sized enterprises seeking to amplify their online presence and extend their market outreach.

Setting Up Your Shopify Store

Are you an enterprising spirit aiming to transition your business into the online realm or a determined merchant in pursuit of a robust e-commerce solution? Well, worry no more. S2S Marketing is here to guide you. It extends its capabilities to entrepreneurs, startups, and established enterprises, enabling them to construct their online emporiums.

Here’s why Shopify store can revolutionize your business:

  • Intuitive Interface: Shopify’s interface is a breeze to navigate, ensuring accessibility for individuals with diverse technical proficiencies.
  • Rapid Launch: Shopify expedites the setup process, allowing you to earn from Shopify and to commence online sales swiftly without protracted delays.
  • Tailored Aesthetics: With a variety of templates and themes, Shopify facilitates the creation of visually captivating digital stores that harmonize seamlessly with your brand identity.
  • Adaptability: Whether you’re just starting out or running a large enterprise, Shopify has the flexibility to evolve alongside your changing requirements.
  • Secure Transactions: Shopify seamlessly integrates with numerous payment gateways, guaranteeing secure financial transactions for both you and your clientele.
  • 24/7 Assistance: Shopify offers 24/7 customer support to aid you in resolving any concerns pertaining to your online store management.
  • Analytical Insights and Marketing Arsenal: Shopify furnishes a suite of tools for dissecting sales data, comprehending customer habits, and fine-tuning your online store’s performance.
  • Marketing: From the implementation of discount codes to cart abandonment recovery and email marketing, Shopify equips you with diverse instruments to attract and retain a loyal customer base. In this case, you can also utilize email marketing.
  • Global Outreach: Shopify accommodates multiple currencies and languages, affording you the opportunity to expand your reach on a global scale.
  • Hosting and Fortified Security: Shopify takes the reins on hosting and guarantees the utmost security for your online store, eliminating the necessity for external hosting services.
  • Regulatory Compliance: Shopify aids you in adhering to legal and regulatory stipulations, encompassing the likes of GDPR and PCI DSS standards, ensuring your business operates within the bounds of the law.

Navigating the Path to Shopify Success

Let’s discuss how you can start this exciting journey to create your Shopify account, specially tailored for those interested in e-commerce in Pakistan. In this comprehensive guide, we’ll walk you through the process of setting up a Shopify store in Pakistan, offering insights to help you succeed in the business world. By the way, Daraz and Shopify have partnered. You can also start selling by creating Daraz selling account.

Starting Your Journey with Shopify – Step-by-Step Guide

Following are the steps to create your Shopify store!

Step 1: Finding Your Niche

Before diving in, research potential business ideas in the Pakistani market. Try to choose the niche according to the market trends. Consider dropshipping in Pakistan, a low-investment approach where you sell products without holding inventory. Always choose products that resonate with your target audience.

Step 2: Choose a domain name for your e-commerce website

When creating your eCommerce store, choosing a memorable custom domain name that reflects your business is important. Consider brand elements like design, content, user experience, and interface to establish a strong brand identity. If you look at different multinational companies operating in Pakistan, you will observe their domain names are quite easy and simple.

Step 3: Getting Started – Creating Your Shopify Account

Starting your Shopify store involves a simple sign-up process and choosing a plan that suits your business needs. Shopify offers a variety of plans tailored to different stages and scales of business.

Shopify payment plans

Shopify offers Monthly and annual payment plans. Here is a table where you find a suitable Shopify payment plan.

Plan Basic Shopify Advanced Plus
Price USD 19/month (billed yearly) USD 49/month (billed yearly) USD 299/month (billed yearly) Starting at USD 2,300/month
Card Rates Starting at 2%


Starting at 1%


Starting at 0.6%


Competitive rates for high-volume merchants
Features · 10 inventory locations

· 24/7 chat support

· Localized global selling (3 markets)

· POS Lite


· 10 inventory locations

· 24/7 chat support

· Localized global selling (3 markets)

· 5 additional staff accounts

· POS Lite


· Custom reports and analytics

· 10 inventory locations

· Enhanced 24/7 chat support

· Localized global selling (3 markets) + add markets for $59 USD/mo each

· 15 additional staff accounts

· 10x checkout capacity

· POS Lite


· Custom reports and analytics

· 200 inventory locations

· Priority 24/7 phone support

· Localized global selling (50 markets)

· Unlimited staff accounts

· Fully customizable checkout with 40x capacity

· 200 POS Pro locations with Shopify Payments

· Sell wholesale/B2B


1$ Free Trial 30 Days Free Trial 30 Days Free Trial 30 Days Free Trial

Once you have figured out the right plan for your business needs, you set up your account, which starts with a free trial. This trial allows you to explore the platform and its features before committing.
Here are a few simple steps to follow:

  • On the Shopify homepage, locate and click the “Sign Up” or “Start Free Trial” button.
  • Provide the necessary information, including your email address, a unique password for your account, and your desired store name. Ensure the store name reflects your brand and is memorable for customers.
  • Click “Next” or “Create Your Store,” depending on the options presented.

Shopify will guide you through the setup process, which involves specifying your business type and answering a few questions to tailor your experience.

Step 4: Designing Your Online Store

Shopify provides user-friendly tools to design a visually appealing online store. Go with the color palette that is suitable for your brand and products, and carefully select the theme and the designs that go with your chosen products. For example if your launching a clothing brand, your store theme must reflect it. For case studies you can visit the top clothing brands in Pakistan and analyze how they have setup their websites.

Step 5: Adding Products

Now, populate your Shopify store with carefully chosen products that match your niche and appeal to your target customers. Write compelling product descriptions and use high-quality images to boost conversion rates.

  • Log in to your Shopify dashboard to access your store’s admin panel.
  • From the admin panel, click on the “Products” tab in the left-hand menu to navigate to the product management section.
  • To add a new product, click on the “Add product” button.
  • Begin entering the product details, including the product title and a comprehensive product description, and upload high-quality images to showcase the product.
  • Set the pricing for your product, configure inventory settings, specify shipping information, and create variants if your product has different options like size or color.
  • Save your product details by clicking the “Save” button.
  • Review all the product information to ensure accuracy and use the “Preview” option to see how the product will appear to customers.

Once you’re satisfied, click “Publish” to make the product live on your Shopify store.

Step 6: Optimize your store

Optimization is crucial for improving user experience and boosting store visibility, both of which are vital for driving traffic and increasing sales. For example, if you are selling smartwatches, you can optimize it accordingly by using keywords like top smartwatches in Pakistan, Best smartwatches in affordable prices etc.

Mobile optimization: 

Mobile optimization is a must, considering mobile e-commerce sales reached $2.2 trillion in 2023, representing 60% of global e-commerce sales. Therefore, it’s imperative to ensure that your Shopify store is mobile-friendly.

Optimize your e-commerce website for search engines:

Search engine optimization significantly impacts your store’s visibility in online search results and the volume of organic traffic it receives.

Product listings optimization:

When it comes to product listings, prioritize high-quality product photos or mockups and craft product descriptions that emphasize appealing features while incorporating relevant keywords to enhance searchability.


Consider localization options offered by Shopify to cater to a broader audience by providing multiple language choices for an enhanced shopping experience.

Step 7: Setting Up Payment Options

Configure secure payment channels for Shopify online shopping that are suitable for the Pakistani market, including PayPal, Stripe, JazzCash, and EasyPaisa.

  • Log in to your Shopify account.
  • Access Payment Settings through the “Settings” menu.
  • Select a Payment Provider from the available options.
  • Configure the chosen payment gateway by providing the necessary information.
  • Activate the payment gateway to accept payments on your Shopify store.

Step 8: Marketing Your Shopify Store

To drive traffic and sales:

  1. Engage in marketing and advertising.
  2. Explore marketing agencies in Pakistan or online marketing tools.
  3. Consider using email marketing to engage potential customers.
  4. Employ the power of social media marketing. Social media platforms like Facebook, Whatsapp, and Instagram can boost your brand reach and sales.


Does Shopify require investment?

Starting a Shopify store involves some financial commitment for product procurement, marketing, and potentially web design and digital marketing services. The initial investment varies based on your business model and niche. It can be considered as a business idea with low investment.

How much investment is required for Shopify?

The cost of starting a Shopify business varies widely. Dropshipping can begin with a modest budget, often around $500. A comprehensive e-commerce enterprise might require thousands of dollars.

Which is the best payment method for Shopify in Pakistan?

Choose payment methods based on customer preferences and your business model. PayPal, Stripe, JazzCash, and EasyPaisa are popular options. Offering multiple payment options ensures broader customer acceptance.

Which product is best to sell on Shopify in Pakistan?

The ideal products for your Shopify store in Pakistan depend on market trends and customer demands. Research profitable options for niches like fashion, electronics, beauty products, and handmade goods.

Does Shopify have a monthly fee?

Shopify offers a range of pricing plans with monthly fees that differ based on the plan you select. You have the option to begin with a free trial to discover the platform’s features before opting for a premium subscription.

Wrapping Up

In conclusion, launching a Shopify store in Pakistan unlocks opportunities for potential passive income driven by innovative ideas. This platform has the potential to evolve dynamically, presenting a multitude of avenues for success in our fast-paced digital landscape. With careful planning and unwavering determination, your journey through the digital commerce landscape can be extensive.

This journey can be further enhanced by effectively harnessing the capabilities of the right online earning websites. So, as you set sail on your Shopify journey, remember that the path to success is not just about opening a store but continuously adapting and exploring, like a shopkeeper navigating the bustling streets of a marketplace.

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