Category: Marketing

How to Create a Brand Positioning Strategy For Any Business

It’s important for any business to gain the loyalty of the customers to a point they are willing to purchase from the brand. A strong brand position strengthens the company in the long run. For any business, a strong brand positioning is a key to success. Brand positioning is when your brand is recognized by […]

What Is Emotional Marketing & How It Works

Emotions are the reactions that every individual experiences in response to any event or situation. Emotions are used as a tactic, to persuade people for some matters such as in advertising their product or service. It is the most used practice not just now but since the time of Aristotle, when the famous Greek philosopher […]

Tips To Boost Facebook Sales

Many of us think that Facebook is just a social media platform where you connect with your friends and family while it is much more than just a social networking site. Facebook users are very high that every day more than one billion people connect from around the world where they gratify their needs. Facebook […]

Artificial Intelligence In E-commerce Business

Artificial Intelligence has evolved where it has become an important part of every business industry, especially the E-Commerce industry. Competition across the global E-Commerce market is very high for which AI brings the most effective results. But what exactly is it and what does AI have to do with digital marketing and how can we […]

What Is Interactive Content & Why Is It Beneficial?

Interactive content is the type of content that engages the audience to your content. It requires your targetted audience to interact with the content that you are producing. It requires ongoing participation from your audience and from you. Interactive content generates more engagement than passive content marketing. Interactive content is the most preferred type of […]

Tips To Create An Effective Marketing Plan

A marketing plan is an essential thing that works like a job description of your company where you need to have one. Every business needs a marketing plan where you outline your strategies to perform actions that are mandatory for your business. Many researchers conclude that businesses with an effective marketing plan succeed in achieving […]

Top 10 Digital Marketing Companies in Islamabad

The world is changing sharply day by day in terms of technology & only those companies & Brands can survive that can accept the challenges of digital marketing & act fast to encompass the future by providing their services and following the new trends of digital marketing.  Now let’s talk about Pakistan, as we all […]

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